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Written by two highly regarded scholars and teachers, this text helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today`s rapidly evolving mass media. In this text, the authors have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Students are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers.
isbn-9788131701751
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Pages : 510
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