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The rationalist approach to strategizing emphasizes
analytical and convergent thinking. Without denying
the importance of this approach, this book argues
that strategists must learn to complement it with a
more creative approach to strategizing that
emphasizes synthetic and divergent ways of
thinking. The theoretical underpinnings of this
approach include embodied realism, interpretivism,
practice theory, theory of play, design thinking, as
well as discursive approaches such as metaphorical
analysis, narrative analysis, dialogical analysis and
hermeneutics. The book includes in-depth
discussions of these theories and shows how they
can be put into practice by presenting detailed
analyses of embodied metaphors built by groups of
agents with step-by-step explanations of how this
process can be implemented and facilitated. The link
between theory and practice is further supported by
the inclusion of several vignettes that describe how
this approach has been successfully employed in a
number of organizations, including BASF and
UNICEF.isbn-9781107664531
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Pages : 260
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