My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Marketing Metrics, 2/E
by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein
Price :
Rs
550.00
Your Price :
Rs
451.00
18
Marketing Metrics, Second Edition, is the definitive guide to today`s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.isbn-9788131761151
Pages : 432
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
Step Into The Future With Nothing
by NA
Education And Hemisphericity
by D. Venkataraman
13%
Effective Human Resource Training and Development Strategy 3rd Edition
by Dr. B. Rathan Reddy
7%
Modern Accounting
by D. Chakraborty
25%
Multinationals versus Swadeshi Today: A Policy Framework for Economics Nationalism
by P.P. Arya, B.B. Tandon
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By