0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Marketing Metrics, 2/e
 

Marketing Metrics, 2/E

by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein

  Price : Rs 550.00
  Your Price : Rs 451.00
Discount
18
Out of Stock
  Marketing Metrics, Second Edition, is the definitive guide to today`s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.isbn-9788131761151
 


Pages : 432
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
10%
Production and Operations Management, 1/e
by Nair
20%
Principles Of Hotel Mangement (Crown Size), 2006, 464pp
by Ahmad, Naseem
7%
Problems and Solutions in Cost Accounting Methods and techniques 5th Semester Bangalore, 1st Edition 2006
by Jain S.P., Narang S.P.
20%
The Emerging Concerns In Public Policy
by M. C. Gupta, R. K. Tiwari
Text & Cases in Human Resource Management
by T N Chhabra
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection