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Business is all about taking advantages of opportunities available in the environment. In business, there is a thin line of difference between success and failure and that thin line represents right decision at the right time. External environment influences every aspect of business. It plays an important role in deciding where to invest, how much to invest, where to disinvest, the HR policy, the marketing strategy, selection of technology, logistics strategy, etc. This book is not only about defining the concepts or facts and fundamentals of business environment rather it takes care of the practical aspects of business. Efforts have been made to cover all the aspects of external environment – Political, Technological, Global and Socio-cultural – which influence business decisions.
Today, international agencies and treaties govern business. This book describes extensively about international agencies like IMF, IBRD, ADB, etc. It also covers in detail about WTO and its impact on business decisions. Regional Trade Agreements (RTAs) like ASEAN, SAPTA, NAFTA, EU, etc., are setting new principles of trade and this book provides a detailed coverage of them. This second edition of the book is equipped with latest developments in terms of policies and practices related to business. The book has lots of examples and case studies from industry in every chapter that will further enhance the understanding of the students about the environmental variables that influence the business activities.
ISBN - 9788174469755
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Pages : 676
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