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Bussiness markets managment : understanding , creating and delivering value , 2/e

	Bussiness Markets Managment : Understanding , Creating And Delivering Value , 2/E by Anderson
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Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors` extensive management practice and academic research. The Second Edition makes it easier to teach and use value-based marketing by providing more detailed descriptions and practical examples of customer value assessment and value proposition design.isbn-9788131708064

Pages : 480

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