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This IBMa® Redbooksa® publication discusses the value proposition of cross-channel solutions and describes the IBM Retail Integration Framework Commerce Product Strategy solution and service-oriented architecture (SOA) as an enabler. In depth, this book describes cross-channel processes and cross-channel features and proposes scenarios and configurations to meet the challenges in a competitive environment. This book describes the latest features and techniques of IBM WebSpherea® Commerce Version 7. In it, we present an overview of the WebSphere Commerce order and inventory management systems, the distributed order management (referred to as DOM throughout this book) integration framework, and a sample DOM integration scenario. We discuss the Madisons starter store (Web 2.0 storefront) and present a hands-on experience that integrates MapQuest with the WebSphere Commerce V7 Store Locator feature. We discuss how a merchant can use the mobile features that are included in WebSphere Commerce V7 to define e-Marketing Spots and promotion for mobile users. In addition, we demonstrate how to use Google Maps with the Store Locator feature on a mobile device. We include in this book an example about how to apply WebSphere Commerce features on a cross-channel solution as applied at the Easy Hogary Construccion home improvement retail company in South America. The scenario explains how to scale from an SOA store to a cross-channel business model. This book is designed for use by WebSphere Commerce developers, practitioners, and solution architects in various industries. About the Authors Rufus Credle is a Certified Consulting IT Specialist at the ITSO, Raleigh Center. In his role as Project Leader, he conducts residencies and develops IBM Redbooks and Redpapersa„¢ publications about network operating systems, enterprise resource planning (ERP) solutions, voice technology, high availability, clustering solutions, Web application servers, pervasive computing, IBM and OEM e-business applications, WebSphere Commerce, IBM industry technology, System xa®, and IBM BladeCentera®. Rufus` various positions during his IBM career include assignments in administration and asset management, systems engineering, sales and marketing, and IT services. He has a BS degree in business management from Saint Augustine`s College. Rufus has been employed at IBM for 29 years. Sribha Jain is an IT Specialist with IBM Global Business Servicesa®, India. She has 6 years of experience in WebSphere Commerce Server. Her areas of expertise include WebSphere Commerce, Web 2.0 solutions, and Integration technologies. She holds a degree in Masters of Computer Management from Pune University. Nicolai Nielsen is a Senior IT Specialist at IBM Hursley Software Lab, United Kingdom. He has been with the WebSphere Commerce Technology Practice of IBM Software Services for WebSphere since 2006. Before that, he worked as a WebSphere Commerce consultant with IBM Global Services, Denmark. Nicolai holds a M.Sc in Engineering from the Technical University of Denmark and has more than 8 years experience in designing and implementing WebSphere Commerce based e-commerce solutions. He has co-authored several IBM Redbooks publications on the subjects of WebSphere Commerce and application development. Leonardo Ramirez is Regional Chief Architect for Easy Hogar y Construccion in South America. Prior to this, he was the Enterprise Architect for Easy Hogar y Construccion and led the architecture of the first SOA-enabled store in Latin America using IBM Retail Integration Framework and the ARTS SOA Blueprint and Best Practices. Prior to joining Easy Hogar y Construccion, he worked with several IBM Business Partners in Latin America. He is the recipient of several awards for innovation, and he has 11 years of experience working as an e-business solution advisor and as an Enterprise and an SOA Architect. ISBN 9788184049763
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