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  MARKETING RESEARCH, 4/e
 

Marketing Research, 4/E

by Joseph F. Hair

  Price : Rs 3114.88
  Your Price : Rs 2647.65
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  Taking an application-oriented approach, this title provides students with the tools and skills necessary to solve business problems and exploit business opportunities. It offers coverage of qualitative methods, emphasising on applied research projects as well as cases studies or exercises.
ISBN 9780071101073
 


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