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Advertising: Art & Science

	Advertising: Art & Science by Stephen King
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	Stephen King, a man often spoken of as the philosopher of the market place has had a seminal influence on changing fundamental attitudes to marketing and advertising all over the world. He pioneered the idea that advertising was not hurling information and assertions at consumers, but a question of establishing a relationship between the brand and consumer.isbn-9780333939239
	Pages : 54

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