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The 100 Minute Marketing Manager, 2/e

	The 100 Minute Marketing Manager, 2/E by A Nag
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100 Minute Marketing Manager is a comprehensive and focused analysis of core marketing mantras.
Today`s manager is racing against time “ more so the marketing manager. Thus, fast track training is required. The present book is a move in this direction. The book deals with fifteen core areas in marketing including marketing myths, marketing laws, marketing tools, marketing intelligence, marketing and profit, Internet marketing, International/global marketing and marketing in the new millennium.

Case studies from both Indian and foreign companies and brands have been cited to give the book a global flavour.isbn-9780230330047

Pages : 128

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