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Principles and Practice of Social Marketing : An International Perspective

	Principles And Practice Of Social Marketing : An International Perspective by Rob Donovan & Nadine Henley
	Price : Rs 995.00
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	Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context. ISBN - 9781107644328
	Pages : 524

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