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  Principles and Practice of Social Marketing : An International Perspective
 

Principles And Practice Of Social Marketing : An International Perspective

by Rob Donovan & Nadine Henley
  Price : Rs 995.00
  Your Price : Rs 815.90
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  Theory and practice come together in a textbook that
combines the latest research with real-life examples
of social marketing campaigns the world over. By
using an evidence-based approach that gives many
real-life examples in every chapter, students learn
the principles and methods of social marketing in
context.

ISBN - 9781107644328
 


Pages : 524
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