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Built to Love is a practical how-to guide for companies, detailing steps to create
products that illicit emotions that provide value to customers, regardless of whether the
products are physical products, services, technologies, software, systems, or brands.
Using a combination of industry-based research and laboratory experiments, the
authors demonstrate that customers will richly pay for products that authentically
provide emotional fulfillment. They uncover the science behind successful products that
create an avid and loyal following, and they present evidence that product emotions
increase a product`s success in the marketplace as well as a firm`s success in the stock
market (even when the economy is down!).
ISBN 9780071321112
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Pages : 216
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