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Strategic Management : Concepts And Cases 13Th Edi..,
by David, Fred R.
Price :
Rs
575.00
Your Price :
Rs
488.75
15
This book presents techniques and content that enables students to formulate, implement, and evaluate strategies in all kind of organizations profit and nonprofit. This practice and applications oriented text presents a comprehensive strategic model. At the beginning of each chapter, the section of the comprehensive strategy model covered is enlarged in order to highlight the focus of the chapter. It includes new features, changes, and content such as:
New chapters on Business Ethics/Social Responsibility/Environmental Sustainability and Global/International Issues
Hundreds of new examples
Extensive new narrative on strategic management theory and concepts in every chapter to illustrate the new business world order
New review questions at the end of each chapter
New Assurance of Learning Exercise at the end of chapters that apply chapter concepts
Twenty nine new cases that feature real organization in real industries using real names and real places which focus on multiple business functions, rather than addressing one business problems or issues.isbn-9788120343382
Pages : 692
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