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  Corporate Enterpreneurship
 

Corporate Enterpreneurship

by Vijay Sathe

  Price : Rs 795.00
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  How do large corporations encourage their senior managers to become more entrepreneurial? This is a key question which is seldom addressed in mainstream entrepreneurship studies. Professor Sathe has written a pioneering book based on hundreds of hours of interviews with senior managers to help understand why some organizations and some top managers are better than others in fostering entrepreneurship leading to successful new business growth. Corporate Entrepreneurship explores the real world of top managers in a systematic and comprehensive way, examining business realities, the management culture, the corporate philosophy, the organizational politics, the personalities and the personal agendas of the people at the top. The book offers both a theory of corporate entrepreneurship and practical advice on how to manage it better. An original and valuable contribution to the literature on strategic management, this is a book that will appeal to graduate students, researchers and reflective practitioners.isbn-9780521613927
 


Pages : 404
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