Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Marketing and Branding: The Indian Scenario

	Marketing And Branding: The Indian Scenario by S. Ramesh Kumar
	Price : Rs 600.00
	Your Price : Rs 492.00

Marketing and Branding “ The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third with pricing issues, the fourth with the application of consumer behaviour and the last with building brands. These topics are sequenced in such a way that the reader will be able to draw parallels across and link different marketing mix elements. Establishing such links is a prerequisite for formulating marketing strategies.
isbn-9788131700976

Pages : 496

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

18%

Case Studies in Marketing Management
by S. Ramesh Kumar

15%

Global Environment: Issues and Problems
by K S Sengar, G S Chauhan, Subhash Chand, Ramesh Kumar

18%

Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context
by S. Ramesh Kumar

MANAGING INDIAN BRANDS
by S RAMESH KUMAR

18%

Case Studies in Consumer Behaviour
by Dr. S. Ramesh Kumar

Books of Similar Interest

10%

A Pragmatic Guide to Competency
by Jon Holt, Simon A. Perry

20%

Private Development Aid In Transition
by Fons Van Der Velden and Lau Schulpen

13%

Digital Business from Brick to Click
by Kharde & Others

25%

The Cost Effective Organization : How To Create It How To Maintain It
by Hickel, J. K.

20%

Child Rights and Social Wrongs : An Analysis of contemporary Realities
by Dolly Singh

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing And Branding: The Indian Scenario

by S. Ramesh Kumar