My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Contemporary Direct & Interactive Marketing, 2/E
by Lisa Spiller , Martin Baier
Price :
Rs
555.00
Your Price :
Rs
455.10
18
Learn to identify a firm`s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before.
Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology.
In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. isbn-9788131730997
Pages : 504
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
15%
Shopper,Buyer and Consumer Behavior
by Lindquist
13%
Production and Operation Management
by K. Shridhara Bhat
20%
Information System Management, 2002
by S.K.Bansal
International Factoring In India
by Sengupta
18%
Business Ethics : Concepts & Cases, 5th Edi.
by Velasquez
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By