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  When Search Meets Web Usability
 

When Search Meets Web Usability

by Shari Thurow

  Price : Rs 350.00
  Your Price : Rs 287.00
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  This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users` experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions
ISBN-9788131754948
 


Pages : 208
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