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The lack of mathematical knowledge is a major obstacle for many marketing and management professionals. Without a solid foundation in accounting, finance, mathematics or economics, these people often become confused and frustrated, leading to situations where they are unable to play a strategic role in the higher echelons of a company.
This is a simple and fun to read book which provides an introduction to the underlying mathematical concepts in marketing and management, in easy to understand terms. Written in a conversational style, this delightful book provides the tools in order to fully understand mathematical concepts, using realistic approaches, real life examples and illustrations to gently introduce these concepts to the reader. The book also includes relevant non-mathematical issues such as price sensitivity, product distribution and sales estimates.
ISBN-9788178292243
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Pages : 140
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