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Most firms use financial projections to select the best portfolio of products in which to invest their limited human and capital resources and are frustrated repeatedly by under-forecast sales, lower than expected margins, and outright failures of new products. Value Innovation Portfolio Management addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. It is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R&D.
ISBN-9788131508923
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