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International Business

by Czinkota Michael R., Ronkainen Lkka A.

  Price : Rs 550.00
  Your Price : Rs 467.50
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  International Business, 7th edition presents an up-to-date and complete exploration of international business issues and practice. The author�s experience as both practitioners
and academics brings a balanced and seasoned
voice to the text. The text is built upon a
strong foundation of theory and includes
current examples, cases and insights showing
how global businesses apply these concepts.
The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective
ISBN-9788131504277
 


Pages : 816
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