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Entrepreneurial development and management has come to be recognized globally as the key to rapid and sustainable economic development as well as the welfare and programme. Globalization and liberalization regime has thrown up a number of challenges and opportunities which need to be exploited by increasing small scale sector. Here too, the role of entrepreneurs is of immense importance. This book focuses on small scale industries and entrepreneurship. It makes an in-depth analysis of various facts of entrepreneurial development, particulars reasons behind in establishing enterprises, motivating factors, growth factors, problems and meeting the challenges of globalization. The coastal district of Nellore in Andhra Pradesh state has been selected as the geographical area of the study. The purpose of the book is to describe the essential features of an entrepreneur and entrepreneurship to provide a sense of direc¬tions for planners and policy makers, on the end, and the emerging crop of young entrepreneurs, both men and women, educated, uneducated, professional and non-professional, to reap immense benefits and decide the future course of action, on the other. Infact, this book is not a fresh beginning. Not is it the last word, subsequent studies will elaborate on many of the issues raised here.
ISBN 9788183873772
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Pages : 203
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