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This book provides an integrative framework which establishes clear links between global strategy, global management, and global competitiveness. Global and Transnational Business is a definitive exploration of strategy formulation in the turbulent environment of international business. It also offers updated and comprehensive information about international business and international business strategy.... More Table of contents : Preface Acknowledgements · Strategic And Management Issues In Global And Transnational Business · From National Culture To Global Vision · Analysis Of The Global Business · Analysis Of The Competitive Environment · Analysis Of The Global Macro environment · Global And Transnational Strategy · Global And Transnational Market-Servicing Strategies · Global Production And Logistics Management · Global Leadership And Strategic Human Resource Management · Global Technology Management · Global And Transnational Marketing Management · Global Financial Management · Organizational Structure And Control In Global And Transnational Business · Managing Global Mergers, Acquisitions And Alliances · Global Business - Present And Future Trends Appendix 1: Mcdonald’s And Its International Expansion Appendix 2: Nike Inc Index Market Description : · Advanced undergraduate and postgraduate courses in international business, international business environment, international strategy, strategic management and international management. About Author : George Stonehouse, University of Northumbria, UK Jim Hamill, University of Strathclyde, UK David Campbell and Tony Purdie, both of University of Northumbria....
ISBN : 9788126515233
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