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Neil Stern and Will Ander, both of whom are senior partners at retail consultancy McMillan Doolittle, offer insights into avoiding retail’s black hole-defined as the resting place for companies that are no longer relevant to their customers. The book is based on research into high-profile companies such as Target, H&M, the Gap, Saturn, Nordstrom, Walgreens Pharmacy and Costco. The authors include their firm’s unique proprietary tools, methodologies and concepts. Topics covered include:
· Identifying and implementing the best retail strategy for long-term growth;
· Succeeding through price, assortment, fashion, and solutions-oriented or speedy service;
· The best approaches to retail customer service;
· Responding to demographic and life stage shifts and the explosion of competition.
The authors also explore the latest trends in the industry and offer advice for carrying your company into the future.
ISBN : 9788126518142
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Pages : 272
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