0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  The Social Psychology of Consumer Behaviour
 

The Social Psychology Of Consumer Behaviour

by Richard Bagozzi

  Price : Rs 620.00
  Your Price : Rs 558.00
Discount
10
In Stock
  The Social Psychology of Consumer Behaviour
illuminates an area of intense academic and wider
interest, bringing together research and practical insights
into how theories in social psychology can be applied to
consumer behaviour. Core themes include information
processing and social cognition, communication
processes, attitude models, emotion, social identity
theory, and action theory. Within each of the major areas of
social psychology, a historical perspective is provided,
current knowledge reviewed, theories and findings
critiqued, and directions for future research appraised.

ISBN - 9780070700598
 


Pages : 236
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
20%
Encyclopaedia Of Teaching Of Home Science ( Set Of 3 Vols.)
by Jha, Jaindendra Kumar
20%
Gender Issues And Social Dynamics
by Latika Menon
15%
Modern Methods Of Teaching Physics
by Shalini Wadhwa
20%
Statistical Methods In Educational Research
by Sharma, S. R.
15%
Current Trends in Adult Education, 2006, 416pp
by P.A.Reddy
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection