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Business Research Methods provides a comprehensive introduction to area of business research methods,from how to formulate research questions to the process of writing up research.
The book gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this very distinction. In addition to giving a thorough introduction to the practice of business research, the book relates issues of research method to wider issues within the business and management field, such as the links between theoretical traditions and the research approach. In an accessible and student friendly manner, the book shows students how to go about doing their own research projects and how to write up their research. The book contains up-to-date empirical research examples so providing a text, which carefully mixes theoretical issues with practical applications. The book has a colorful and easy to navigate text design and contains a number of student learning features, including case study material, readers guides, student exercises, vignettes and end of chapter questions.
New for the second edition
Revised chapter, Planning a research Project and Formulating Research Questions(chapter 3). This chapter will take you through the main steps and offers advice on how to manage the process.
Brand new chapter, The Literature Review (chapter 4).Designed to help you get started on your research project by introducing the main steps in undertaking a critical review of the literature.
Fully updated chapter(chapter 26) on using the Internet as a medium for conducting research, and also as a source of data.
Step by step instructions for using the latest versions of SPSS(chapter 15) and NVivo(chapter 23) for your data analysis.
ISBN - 9780199539727
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Pages : 786
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