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The pocket-sized handbook is a ready reference for anyone writing about or selling to Indian consumers. It contains the latest possible estimates on the Indian consumers such as the number, income distribution, savings, investments, expenditures, consumption of services, household profile and media habits. The scale, scope, depth and heterogeneity of the Indian consumer can be assessed through the data provided in this handbook.
CONTENTS -
1. Income, Occupation and Consumption
2. The Affluent and Income Distribution
3. Asset Penetration and Housing Conditions
4. Consumer Demography, Markets and Cities
5. Education and Health Care
6. The Emerging Sectors – Finance and Media
7. Forecasts and Indices
ISBN - 9788131720387
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Pages : 232
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