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Emerging Markets: Lessons for business success and the outlook for different markets , 2/e

	Emerging Markets: Lessons For Business Success And The Outlook For Different Markets , 2/E by Nenad Pacek And Daniel Thorniley
	Price : Rs 295.00
	Your Price : Rs 265.50

More and more companies are thinking of emerging markets in a systematic way and making them an integral part of their strategy because of the high rates of growth they can generate. Growth in China continues to astonish, and Russia has proved to be a market rich in potential for western firms, as has much of central and eastern Europe. In 2005 it was estimated that on a purchasing power parity basis markets accounted for more than half of global economic output; they also now account for nearly 45% of world exports, A survey carried out by the Economist Intelligence Unit revealed that chief executives of leading companies believe that the most important force shaping global business today is demand originating from emerging markets. As a result more and more companies are seeking to get a slice of the action. But time and time again firms that are market leaders in the developed world fail to replicate their success in emerging markets.

This book looks at the reasons why some firms fail and others succeed. Full of real- life corporate experiences, it analyses the strategic lessons for both those planning to enter and those already operating in emerging markets. It outlines the practical lessons of how, say, you make an acquisition work or deal with issues like corruption. It shows how important it is for those responsible for emerging-market operations to manage the expectations of head office and how important it is for those at head office to make the effort to understand the problems their regional managers face. It gives advice on how to deal with the crises that inevitably hit emerging markets from time to time. And it gives a detailed rundown on the outlook for different emerging markets.

For anyone involved in or contemplating involvement in emerging markets, this fully revised and updated second edition of Emerging Markets will be invaluable.
ISBN - 9781861978431

Pages : 256