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	Brand Identity - Visuals And Design Perspectives by Srikant Kapoor
	Price : Rs 450.00
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1. Branding Visual Identity: Issues and Perspectives
2. Relationship of Brand Identity and Image
3. Human Characteristics in a Brand: A Conceptual Framework
4. Logos: Adding Spice to a Brand Name
5. How Ad Slogans Work
6. Increase Sales with Credibility-Based Logo Design
7. Using Research to End Visual Design Debates
8. The Brand Inside
9. Building Brand Identity in Competitive Markets: A Conceptual Model
10. Brand Simple: How the Best Brands Keep it Simple and Succeed
11. Semiotics and Strategic Brand Management
12. Comprehending the Strategic Brand Building Framework of Kingfisher in the Context of Brand Identity Prism
13. Visual Rhetoric; The Rhetoric of Brand Identity: Nike
14. Advertising Strategies of Coca-Cola: Can it be Refreshed?
15. McDonalds Redesigning of Outlets: Change for the Better?
16. It Looks Like a Toyota: Educational Approaches to Designing for Visual Brand Recognition
17. KFC in Asia
18. Index
19. Annexure

ISBN - 9788131416990

Pages : 288

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Brand Identity - Visuals And Design Perspectives

by Srikant Kapoor