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S.M.A.S.H Innovation : Smashing The Hand-Mind-Market Barrier

	S.M.A.S.H Innovation : Smashing The Hand-Mind-Market Barrier by Gopichand Katragadda
	Price : Rs 299.00
	Your Price : Rs 254.15

Invention is the act of creating something new. Innovation is defined as finding new ways to create value. This book talks about innovation, and in specific, innovation in India - the barriers, and the formula to break the barriers.

SMASH Innovation: Smashing the Hand-Mind-Market Barrier attempts to guide the Indian scientific community on the path of major next-generation innovations - with real-life examples from how stage was set by Thomas Newcomen and others for James Watt’s steam engine, or Dr. P.K. Sethi’s collaboration with the sculptor Ram Chandra Sharma to produce the revolutionary prosthetic Jaipur-foot. Additionally, the book covers the entire history of innovations starting from Newton, Edison and Einstein, and finally going on to today’s areas like healthcare, energy, automotive sector, water management and lighting and appliances that will drive the innovations of future!

On the whole, this new book from Wiley India, describes individual and organizational approaches to developing a strategy and a culture tuned to innovation - including processes to manage innovation with case studies for creating an idea-rich environment, besides a model covering three aspects of individual innovation - create with freedom, nurture with passion, and transcend with detachment.

While the approaches described in the book are general, the special focus is on creating a century of Indian Innovation.

ISBN - 9788126519064

Pages : 160