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The book talks on how a company can remain competitive in today`s world where the customers consistently expect high quality products and good services. In the authors` view, instead of traditional customer-loyalty programmes, the com-panies must come up with innovative new systems to efficiently manage their customer relationships. This is a forward-looking analysis of marketing and customer loyalty, suggesting that companies must find unique ways to satisfy their customers - unique in what the company offers and how it relates to customers. Indeed it has to move beyond conventional `loyalty` programmes to remain competitive.ISBN-- 8120329834
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Pages : 120
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