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The increasing importance of services as the driving force in job creation and economic prosperity has made it the fasted-growing discipline in business studies.
This book provides a rigorous study with an integrated and forward-looking approach to services management. A galaxy of world`s experts on services management have contributed in this book which reflects the essential interdisciplinary approach to the study of the subject.
The text presents how the complexities in the management of service-dominated enterprises can be met by using such interdisciplinary approaches involving marketing, organisational behaviour, operations and human resource management. Examples are taken from service industries around the world to illustrate key concepts and principles. ISBN-- 9788120329355
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Pages : 512
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