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This revised and fully updated text, now in its Third Edition, gives an in-depth and incisive analysis of the basic principles of strategic management. The exposition of these principles is reinforced by six case studies that encompass the broad spectrum of Indian companies. These case studies are culled mainly from manufacturing and information technology, and include both private and public sector units. They will be of immense help to the budding managers and infuse them with the requisite practical orientation for understanding the strategic management issues.
What distinguishes the text is the inclusion of the concepts, theory and case studies in a single, compact volume that is so handy for the reader.
What’s New to This Edition :
Gives up-to-date facts and figures.
Addition of five new chapters on Social Responsibility, R&D and Strategy, IT and Strategy, Knowledge Management and Strategic Risk.
Intended primarily as a textbook for postgraduate students of management and commerce, this book should also prove to be of immense benefit to all those attending management development and executive development programmes.ISBN-- 9788120335998
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Pages : 340
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