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ISBN-- 9788120334717 “Selling to Major Accounts is must reading for anyone who needs a proven method for answering the questions that are difficult but essential for successful business development. Bacon’s system works for sales teams that will commit themselves to following through on these fundamentals.”
—JAY KRAKER,
Managing Director,
Kraker & Company, Inc.
This book is a blueprint of hands-on and practical advice for building stronger and more profitable relationships with your key accounts. Through tables, checklists, worksheets and real-life case studies it helps you in
Identifying your key accounts
Building an effective account team
Analyzing your customers and competitors
Developing a winning key account strategy
Implementing your plan
Managing your account successfully
Monitoring its progress and more
Be on the path to strong, profitable, partner relationship with your best customers—and to a healthy, thriving business.
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Pages : 336
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