0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Brand Positioning: Strategies for Competitive Advantage, 2nd Edition
 

Brand Positioning: Strategies For Competitive Advantage, 2Nd Edition

by Subroto Sengupta

  Price : Rs 450.00
  Your Price : Rs 382.50
Discount
15
In Stock
  How do you give your brand a competitive edge in a ‘me-too’ situation?

How do you differentiate your brand and give it a distinctive identity?



How, in short, do you secure competitive advantage for your brand? Especially in a ‘mine-too’ situation.



The author answers all these questions and more, by discussing the concepts and principles involved in developing sound positioning strategy.



He brings into focus its practice and applications with cases and examples from the Indian market. A large number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, etc. have been analysed.



The second edition has new chapters on positioning of services and celebrity endorsements. Also new cases and examples have been included.



With this coverage, the book will help markets and advertisers create sound positioning strategies for their brands.
ISBN 9780070581593
 


Pages : 316
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
15%
Proc. Of Int. Symp. On Automotive Sheet Metal forming, 1/e
by Verma
15%
The Future of Advertising, 1/e
by Cappo
15%
Biology, 7/e
by Raven
15%
The Power of Resilience, 1/e
by Brooks
15%
Your Leadership Legacy
by Brooks
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection