Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Consumer Behavior, 4Ed by Dasgupta
	Price : Rs 399.00
	Your Price : Rs 339.15

The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.
ISBN-- 9788177227543 / 8177227548

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

22%

The Seagull and the Urn
by Shome Dasgupta

22%

Religious Belief And Practices
by Amitabha Sarkar , Samira Dasgupta

15%

"Digital Queer Cultures in India: Politics, Intimacies and Belonging"
by Rohit K. Dasgupta

10%

Power Transformers Quality Assurance
by Dasgupta, Indrajit

15%

Islam and Egalitarianism in Colonial Bengal: The Making of a Moral Community
by Ananya Dasgupta

Books of Similar Interest

10%

Option Trading : Bear Market Strategies
by K Sasidharan

15%

Managerial Economics : An Economic Foundation for Business Decisions
by Keating, J. Holton Wilson

15%

Fundamentals of Sales and Distribution Management: Text & Cases
by Bholanath Dutta

10%

Variance Analysis
by E Harris

Business law-II BBA 2nd Year Pb. Uni.
by Gupta Vijay, Tuli Arvind, Marwaha Rajesh, Kirandeep Kaur

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behavior, 4Ed

by Dasgupta