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Book Publishing : Theory And Practice
by Jolly,G.S.
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ISBN--- 8124100608 This book hasbeen divided into four parts. Part one gives eye view of publishing in india and an overview of the structure of a publishing house. Part tw deals with the development of a manuscript and role of th eeditorial department. Part three covers areas such as typography, composing. Printing Paper and binding . Part four throws light on the art of promotion and sales which cannot be acquired quickly.
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