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Magic Number For Consumer Marketting : Key Measure To Evaluate Marketting Success
by John Davis
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399.00
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339.15
15
This book specifically describes key marketting measures commonly used in business .It is designed to help marketting and non-marketing alike recognize the best measures to use when assessing the perfromance of marketign programs .Each markets measure is defined,along with relevant examples and/or illustrations. ISBN : 9788126510610
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