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Global Marketing Strategies,6Ed
by Hennesswy
Price :
Rs
349.00
Your Price :
Rs
296.65
15
This book is a revised & complete text which is updated with key concepts and examples with reference to numerous academic and trade sources. It highlights the issues facing current managers such as the events of 9/11 and continued opposition to unlimited globalization. The book also reflects the changing role of global marketing organizations. Current sources from traditional U.S. publications--such as `The Wall Street Journal`, `Marketing News`, and `Business Week` - are complemented by references to international publications, including `Business Europe`, `Far Eastern Economic Review`, `Nikkei Weekly` and `The Asian Business Journal`.
ISBN-- 9788177225181/ 8177225189
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