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Service Management and Marketing : Customer Management in Service Competition,, 3rd Edition

	Service Management And Marketing : Customer Management In Service Competition,, 3Rd Edition by Christian Gronroos
	Price : Rs 679.00
	Your Price : Rs 577.15

This fully updated thired edition examines customer management in service competition and focuses on adopting service logic in marketing the author explains how to manage any organization as a service business showing how to move closer to current and future customers the service logic is all about customer focused managemtn and service managemetn using current academic research and business prctice to make organization more successful. ISBN : 9788126512874/816512873