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Media and Mass Communication
Communication Technology And Human Development :Recent Expriences In The Indian Social Sector
by Avik Ghose
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580.00
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522.00
10
The case studies provide very practical informtion pertaining to the key elements-in appropriate development communication - objective setting ,planning, programme desinging, hardware application, community participation and professional management.The author draws attention to a number of critical concerns in the context of india`s development scenario....The invaluable book i a must for all those context of India`s development communication and rural development .It is also an essential document for the students of mass communiction ,social marketing and all those engaged in the voluntary sectors. Contents:Intorduction / I. HISTORICAL PERPECTIVE :Communication and its Role in Development / Research for an Alternaive Development Paradigm / Alternative to Broadcasting:Some International Experiences / Networks and movement / Communication and Development - A New Approach / II. RECENT EXPERIENCE IN INDIA :Use of Communication for Literacy and Empowerment / Population : Bringing about Behaviour Channnge / Reaching Development to the Rular Poor / Conclussions: Communication Challenges in India / Bibliography / Index.ISBN 9780761934387.
Pages : 292
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