Best Book Mart - Marketing Theory-Three Volume Set by Pauline Maclaran, Michael Saren and Mark Tadajewski 9780847870001

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Marketing Theory-Three Volume Set

	Marketing Theory-Three Volume Set by Pauline Maclaran, Michael Saren And Mark Tadajewski
	Price : Rs 43350.00
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	Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. ISBN : 9780847870001

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