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  Key Customers : How to Manage them Profitably
 

Key Customers : How To Manage Them Profitably

by Malcolm Mcdonald, Beth Rogers & Diana Woodburn
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  Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. the real world approach is based on best practice from leading companies globally and the latest research from the world renowed Cranfield School of Management. ISBN: 0750646152
 


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