Best Book Mart - Integrated Branding (Becoming Brand-ddriven through Company-wide Action) by F. Joseph Lepla & Lynn M. Parker 0749445254

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	Integrated Branding (Becoming Brand-Ddriven Through Company-Wide Action) by F. Joseph Lepla & Lynn M. Parker
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	Integranted Branding is a way of operating, an overall way of doing business, and a way to make certain a company`s products are based on the right answers to two mutually reinforcing questions: What do customers value? and what dose the comany do bes tin relation to what customers want? ISBN : 0749445254

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