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Creating Passion Brands (Getting To The Heart Of Branding)
by Helen Edwards & Derek Day
Price :
Rs
325.00
Your Price :
Rs
292.50
10
Creating Passion brands is bases on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five factors that make these brans different. ISBN : 0749445432
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