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Creating Passion Brands (Getting to the Heart of Branding)

	Creating Passion Brands (Getting To The Heart Of Branding) by Helen Edwards & Derek Day
	Price : Rs 325.00
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	Creating Passion brands is bases on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five factors that make these brans different. ISBN : 0749445432

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