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Brands and Branding

	Brands And Branding by Rita Clifton & John Simmons
	Price : Rs 395.00
	Your Price : Rs 355.50

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	The definitive book about brands and branding written by some of the leading experts in the field. This authoritative book contains contributions from some of the field`s leading practitioners academics and consultants analysing the nature and benefits of brands particularly in terms of their sustainabld business value and their wider social advantages. ISBN : 186197664X

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