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  Beound Loyalty - The next Generation of Strategic Customer Relationship Management
 

Beound Loyalty - The Next Generation Of Strategic Customer Relationship Management

by Chenet & Johansen

  Price : Rs 125.00
  Your Price : Rs 106.25
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  The book talks on how a company can remain competitive in today`s world where the customers consistently expect high quality products and good services. In the authors` view, instead of traditional customer-loyalty programmes, the com-panies must come up with innovative new systems to efficiently manage their customer relationships. This is a forward-looking analysis of marketing and customer loyalty, suggesting that companies must find unique ways to satisfy their customers - unique in what the company offers and how it relates to customers. Indeed it has to move beyond conventional `loyalty` programmes to remain competitive.ISBN : 8120329384
 


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