| |
“Essentials of Strategic Management is a rigorous explanation of the many topics and concerns in strategic management. We condensed the content of the field in eleven carefully crafted chapters. The key concepts and techniques are here. We cite only enough examples to help you understand the material.”
—J. DAVID HUNGER, THOMAS L. WHEELEN
This fourth edition of Essentials of Strategic Management contains the following NEW features :
•A section explaining the impact of the Sarbanes-Oxley Act on U.S. corporate governance.
•Commentary on the role of ethics in strategic decision making in Chapter 2 that includes a discussion of codes of ethics and basic approaches to ethical behavior.
•Barney’s VRIO Framework to the resource-based view of the firm.
•Developed a new section on business models and an explanation of supply chain management for Chapter 4.
•A heavily revised Chapter 7 to include an explanation of 360-degree performance appraisals, evaluation of strategic alternative, and the impact of effective policies.
•A section in Chapter 8 on six sigma and on lean six sigma.ISBN : 9788120332348
|
| |
Pages : 204
|