0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  New Product Forcasting : An Applied Approach
 

New Product Forcasting : An Applied Approach

by Kahn

  Price : Rs 150.00
  Your Price : Rs 127.50
Discount
15
Out of Stock
  This book, written in an accessible style, provides insights into the tools and techniques of new product forecasting. Divided into three parts, the text begins with an introduction to the basics of new product forecasting and definitions of key terms associated with the subject. It further deals with four major categories of forecasting techniques—judgment techniques, customer/market research techniques, time series techniques and regression analysis,—and explains how new products are forecast with the help of these techniques. Finally, the book discusses the important managerial considerations along with the industry benchmarks for forecasting practices.

The text is concise and practically no mathematics/statistics is used; yet it helps the understanding of the forecasting phenomenon easier and simpler.

Primarily designed for the undergraduate and postgraduate students of management, this book would also be a valuable source of reference for professionals.

“Ken Kahn’s clear explanations of forecasting techniques can be easily understood and implemented by beginners. He also gives experienced managers the rationale for using one forecasting tool over another. The wisdom in New Product Forecasting crosses industries and geographic boundaries.” ISBN : 9788120332249
 


Pages : 176
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Research In Education, 7th Ed
by Best & Kahn
15%
Psychoanalysis, Apathy, and the Postmodern Patient
by Laurence Kahn
18%
Research In Education, 10Th Edition
by Best, Kahn
Gazetteer of the Sirmur State 1934
by Kahn Chand Kapur
15%
On Escalation: Metaphors and Scenarios
by Herman Kahn
Books of Similar Interest
Understanding Special Theory of Relativity
by Y.R. Waghmare
13%
Classical Mechanics
by Upadhyaya, J.C.
15%
Production of Organic Intermediates,
by K.R.Desai
7%
University Practical Physics
by J. C. Mohanty
8%
Fragility of Glass-forming Liquids
by A. Lindsay Greer, Kenneth Kelton, and Srikanth Sastry
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection