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The general notion is that, advertising generates long-term goodwill and exposure but has little impact on the immediate sale. In When Ads Work the author proves that well-planned and executed advertising campaigns have considerable immediate impact on sales. This book explains how advertising campaigns not only increase the awareness about the products and brands but can also give an immediate boost to the sales. The author concludes that strongest advertising campaigns can triple the sales of a product. At the same time, weakest advertising campaigns can decrease the sales by 50%.
KEY FEATURES
? The book explains how the concept Short-Term Advertising Strength (STAS) can be used to measure the short-term impact of advertising.
? The book offers a wealth of data related to research results and practical problems in advertising.
? It is very good companion guide for professionals associated with advertising.ISBN : 9788120332256
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Pages : 232
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