Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Commerce

	Services Marketing And Management by Dr. B. Balaji
	Price : Rs 405.00
	Your Price : Rs 356.40

Concept of service * Service characteristics * Service experctations * The service product * Service location * Pricing for services * Promoting services * The service process * Physical evidnce * People and services * Internal versus external marketing * Services desing * Services demand and supply * The service delivery * Sevcice quality * Service performance and measurement * Services MIX SCENARIO * Customer management and service guarantees * Customer retention and relationship marketing * Service liadership * Service profitability and productivity * International marketing o services * Case studies studies * Appendixes * ISBN : 8121921619

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

20%

Management Training
by Laxmi Devi

25%

Modern Trends In Accounting Research ( Set In 2 Vols.)
by Batra, G. S.

Colllege Chemistry Part II Paper II 4th Edition 2004,
by Sharma Y.R., Sharma K.D., Barua Sudarshan

15%

Education and Development (Set Of 2 Vols.), 2003
by B.R. Sinha

20%

Readings In Business Policy & Planning ( Set Of 4 Vols.)
by Rungachary, Krishna Et Al.

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Services Marketing And Management

by Dr. B. Balaji