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Marketing Research
by Easwaran And Singh
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450.00
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Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. The book explores core concepts of marketing research supplements them with numberous caselets and case studies. It provides an in-depth coverage of the four key components of marketing research: techniques for planning and design of marketing research, research methodology for the implementation of qualitative and quantitative marketing research techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. ISBN 9780195676969
Pages : 616
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